Make the video yourself. Make it run on time.
Free tools, platform specs and plain-English guides for marketers and small businesses who shoot, write and edit their own video.
0:30A 30-second ad holds about 75 spoken words at a conversational pace.Time your own scriptTools
- Script length calculator
Paste a script and see how long it runs when spoken, and how many words fit in 15, 30 or 60 seconds.
Everything else on the site
- Specs
Sizes, lengths and safe zones for every major platform, each with the official source and the date we last checked it.
- Guides
Plain-English walkthroughs for planning, shooting and editing marketing video, with templates you can reuse.
- Steal from Cinema
One film technique at a time, explained and translated into something your next reel or ad can use.
- Gear
Microphones, lights and editing apps we have used or can compare on real specs, with honest trade-offs.